Rules of marketing have changed. Forever.
Companies need to adapt or become obsolete. This then, is the startup marketing challenge — how do you be creative and up your game?
Keeping this in mind, we recently hosted the Kstart Digital …
Category: Branding
What it takes to build a global brand
Think about a brand that makes you feel good. A brand that you can rely on, a brand that is fun. Think of a brand that resonates with your personality. A brand that is exciting. A brand that spells elegance.…
Social media marketing firm Crowdfire raises $2.5 million from Kalaari Capital
The biggest social media marketing product Crowdfire, formerly known as JustUnfollow, has raised $2.5 Million in Series A funding from venture capital firm Kalaari Capital. 
Crowdfire, one of the few startups in India with a global consumer market, was profitably …
Snapdeal to go public in 1-2 years: Co-founder Kunal Bahl
Source: The Times of India
Published on 12th May, 2014
Kunal Bahl and Rohit Bansal, co-founders of online marketplace Snapdeal, have been the typical nimble-footed entrepreneurs not wary of changing business models. In a span of three years, they had …
Selling online, standing out
Source: The Hindu BusinessLine
Published on 7th April, 2014
Well-defined differentiators, long-term customer relationships and brand building are vital
In past editions of Start-up Island, perspectives have been shared about the glut of online businesses. There is a need for …