Rules of marketing have changed. Forever. Companies need to adapt or become obsolete. This then, is the startup marketing challenge — how do you be creative and up your… Read more “The digital marketing evolution and what it means for startups”
Category: Branding
What it takes to build a global brand
Think about a brand that makes you feel good. A brand that you can rely on, a brand that is fun. Think of a brand that resonates… Read more “What it takes to build a global brand”
Social media marketing firm Crowdfire raises $2.5 million from Kalaari Capital
The biggest social media marketing product Crowdfire, formerly known as JustUnfollow, has raised $2.5 Million in Series A funding from venture capital firm Kalaari Capital. Crowdfire, one… Read more “Social media marketing firm Crowdfire raises $2.5 million from Kalaari Capital”
Snapdeal to go public in 1-2 years: Co-founder Kunal Bahl
Source: The Times of India Published on 12th May, 2014 Kunal Bahl and Rohit Bansal, co-founders of online marketplace Snapdeal, have been the typical nimble-footed entrepreneurs not… Read more “Snapdeal to go public in 1-2 years: Co-founder Kunal Bahl”
Selling online, standing out
Source: The Hindu BusinessLine Published on 7th April, 2014 Well-defined differentiators, long-term customer relationships and brand building are vital In past editions of Start-up Island, perspectives… Read more “Selling online, standing out”
